Awarded a Licentiate Membership to the Chartered Society of Designers, coming third nationally in their student awards, Simon soon became an Art Director in only his second year out of college. A move to New York to play a part in the Internet boom (and bust) of the late 90's gave Simon a unique knowledge that he used to create his own company, Lucid Media. 10 years of servicing a loyal global clientele, helping nurture their brands and evolve them over the same period. Simon brings experience, energy, creativity and a great appetite to deliver success to its clients projects.