Archaea Mass, a creative lifeform that moulds itself around your project (its nucleus).
A traditional design firm has its base, a studio to which it works for surrounding local clients... making the design company the nucleus. Archaea has no central base, they can circle themselves around the project making it the nucleus of everything, 'massing' creative talent to the particular tasks and skills needed. In a traditional firm you have overheads of the studio space, the receptionist, the programmers and copywriters... even if the project doesn't require such skills. With Archaea Mass the client just pays for the work done, nothing more.